Egham, Surrey

The littlepinkCake Shed

that got a bit out of hand.

What started as a love of baking grew into Simple & Sweet. A tiny Cake Shed in Egham, now with people turning up every weekend for brownies, cookies, cake slices and whatever Billie has been baking that week. And we're only just getting started.

Our story Follow the shed

Pink Cake Shed in Egham decorated with autumn flowers and a 'come in we're open' sign

open Saturdays!

yes, it's an actual shed

It started with cake.
Not a business plan.

I've loved making cakes for years.

Long before Simple & Sweet existed, there were late nights in the kitchen, experimenting with cakes and learning how to decorate them.

It started with things like painting onto fondant.

Then I kept baking.

And kept baking.

Stack of Dubai chocolate brownies with pistachio filling

Tray of freshly baked cinnamon buns with cream cheese frosting

Sprinkle-topped cake slice from the Cake Shed

the early days ↑

What was really just something I loved doing slowly became something people actually wanted to buy.

Then more people wanted them.

Then somehow there was a Cake Shed.

Simple & Sweet was never supposed to become some huge polished bakery overnight. It grew the way a lot of small businesses grow.

One cake.

One order.

One customer telling another.

Until eventually there was a little pink shed outside my home in Egham filled with cakes.

Then I put cake in a shed.

In 2026, the little pink Cake Shed opened in Egham.

The idea was simple.

Bake things people actually want to eat.

Fill the shed.

Open the doors.

See what happens.

Billie holding a boxed brownie in front of the fully stocked pink Cake Shed in Egham

yes it's real

It turns out...

Quite a lot happened.

The Saturdays got silly.

300

BAKES SOLD

in 3.5 HOURS

400

BAKES SOLD

in 2.5 HOURS

SOLD
OUT.

again.

Long table of freshly baked cookies being prepped for the Cake Shed

Tray of assorted brownies, blondies and cookie bars from the Cake Shed

a normal Friday

What started as a small Cake Shed quickly became something I genuinely wasn't expecting. Every week more people seemed to find it. People came back. They brought friends. They posted about it. And some Saturdays the cakes disappeared almost as quickly as I could put them out.

I kept wondering if I'd made too much...

Apparently I hadn't.

The little shed
isn't big enough anymore.

So... I bought a bigger one.

Simple & Sweet is growing. The original little Cake Shed proved that something very simple could become something much bigger when a local community gets behind it. Now we're expanding the shed and seeing where this thing goes next.

A bigger shed.

More cake.

Same Simple & Sweet.

Then
Late-night baking and cakes for fun
Simple & Sweet
A hobby starts becoming a business
2026
The little pink Cake Shed opens in Egham
300 bakes
sold in 3.5 hours
400 bakes
sold in 2.5 hours
Now
The Cake Shed is getting bigger
Next
(tap to follow what happens next)

Billie smiling in a black apron while stocking the pink Cake Shed with trays of cakes

the boss

Hi, I'm Billie

The person responsible for all this cake.

Simple & Sweet is my little business in Egham. I'm the baker, decorator, menu planner, stocker, content creator and usually the person wondering at midnight whether I've made enough brownies for tomorrow.

This didn't begin with some massive business plan. I just really liked making cakes. Over time that hobby became orders. The orders became a business. And eventually the business got its own little pink shed.

Watching people actually turn up every week, buy the things I've made and come back again still feels slightly surreal. Now the shed is growing, and I'm excited to see where Simple & Sweet goes next.

Billie x

Follow Billie's journey

What actually goes into a Cake Shed day?

swipe → (it's not glamorous)

Tray of Biscoff blondies cut into squares, topped with Lotus biscuits

simpleandsweetsurrey11:47pm

The night before

Cutting. Decorating. Packing. Restocking. Probably questioning every life decision.

simpleandsweetsurrey7:30am

The morning

Fill the shed.

simpleandsweetsurrey9:00am

9am

Doors open.

simpleandsweetsurrey9:01am

Then...

Hope I've made enough.

The important bit.

menu changes every week!

Slice of Biscoff cookie pie with white chocolate drizzle — Biscoff cookie pie

Chocolate brownie squares topped with KitKat and chocolate bar pieces — KitKat brownie

Fudgy chocolate brownies topped with Freddo bars and KitKat chunks — Freddo brownie

Slice of vanilla sprinkle cake with buttercream and rainbow sprinkles — sprinkle cake

White chocolate cookie topped with a Freddo caramel bar — white choc cookie

Thick slice of white chocolate cookie pie from the Egham Cake Shed — cookie pie slice

Tray of chocolate bakes with KitKat, white chocolate and white chocolate drizzle — white choc drizzle

The menu changes constantly. Sometimes old favourites come back. Sometimes Billie makes something completely new because she thought about it at 11pm the night before. The best way to see what's in the shed this week is Instagram.

See this week's cakes @simpleandsweetsurrey

Cake shed idea machine

Tell us what you fancy. We'll dream up a bake.

Describe a mood, a flavour, an occasion, anything. A bit of AI will match it to the kind of treat Billie bakes for the shed. It's just for fun, the real menu changes every week on Instagram.

just for fun!

The best bit was never really the cake.

It's you lot.

Simple & Sweet only grew because people actually showed up. People came back. People told their friends. People shared the shed online. And somehow a little idea in Egham became something that more and more people started recognising.

5.0 Google rating

See it on Google →

5 Food Hygiene Rating

"Very Good"

"The highlight of my week is visiting this lovely cake shed! My children get so excited when they open the door (so do I) and see all the beautiful cakes, brownies and cookie pies! Everything is absolutely delicious. I can't recommend this place enough! Wish I could give it 6 stars!"

from Charlotte Thompson· Google

"Every single treat made is perfection. The cake shed is a must visit!"

from Aaron Brooks· Google

"Honestly couldn't recommend Simple and Sweet enough! The cake was absolutely unreal and tasted even more scrumptious than it looked."

from Ellyann Cronin· Google

"Billie is amazing at what she does. I have had various of her bakes, from brownies to blondies, celebration cakes, biscuits, cookies and cookie pies, and it never fails."

from Stevie Jane· Google

Been to the shed? Leave a Google review

The bits everyone asks about.

Can I order a cake for a birthday?

Not right this minute, no. Personal orders are paused because the shed (and Billie) are absolutely flat out at the moment. They're coming back soon though, so pop your name down and you'll be first to know.

So how do I get cake?

The shed. It's self-service, open Saturdays, 9am–9pm at 20 Barons Way in Egham. You help yourself, you pay, you leave very happy.

What's on the menu this week?

It changes constantly, which is half the fun. Instagram is the only place it's ever up to date.

Does it sell out?

Often, and quickly. 400 bakes went in 2.5 hours once. Check Instagram before you set off.

Do you deliver?

No deliveries and no postage. Everything is collected from the shed.

Is it really just a shed?

A little pink one, yes. There's a bigger one on the way.

orders back soon!

Personal orders

Paused, not cancelled.

Billie's just very, very busy right now.

Leave your name and what you'd love and you'll be first to hear when the order book opens again.

Yes, it's an actual shed.

The Cake Shed

Simple & Sweet Surrey

20 Barons Way, Egham, TW20 8EQ

Saturdays, 9am–9pm

Self-service · card & cash · Egham, Surrey

Always check Instagram before setting off. That's where Billie posts the latest opening days, menus, stock updates and sell-outs.

Google Maps Check Instagram

The website won't tell you
what Billie's baking at midnight.

Instagram will.

New menusNew bakesSell-outsLate-night bakingThe bigger Cake ShedWhatever happens next

Instagram@simpleandsweetsurrey

TikTok@simpleandsweetsurrey

FacebookSimple and Sweet Surrey

@simpleandsweetsurrey

Started with a hobby.

Then a few cakes.

Then a little pink shed.

Now we're going to need